PopSugar Fitness is the standout, with more than 1 million followers doing flat belly cardio sculpting and chasing their workouts with raw protein-packed vegan Snickers bars from its healthy eating Glow channel.Ĭross-platform analytics company Tubular Labs tabulated 1.8 billion video views last year for PopSugar, making it the internet’s top female lifestyle site.īut PopSugar isn’t the web’s only VC-funded, female-focused publisher. What started out a decade ago as a celebrity news site has used its foothold to expand into a dozen verticals, including food, fitness and moms.Īnd PopSugar increasingly tells its stories via video.
PopSugar’s young female readers are turning into young female viewers.
